https://www.amberarcariel.com/raffleshotelsandresorts daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516730242972-HUTTLI2RPQZRNYK22IO9/Raff_intro.JPG Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516197063330-Z1CF22WKNG5H0834QHSF/zimage.global.ssl.fastly.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516630945592-P5INK6P10O4FMR5JLA99/Raffles+logo.jpg Raffles Hotels & Resorts Beginning with an iconic hotel Singapore, Raffles was rapidly expanding globally as a luxury hotel group. To support its growing portfolio and to increase understanding and awareness, a new brand was needed. The project covered the brand positioning, strategy, identity design, brand expression, photography style, brand film, advertising concept and the new brand guidelines. We created a brand style that is sophisticated and classic with timeless elegance. The challenge was to create a visual system that celebrated the individuality of each hotel – creating a a precious, boutique quality as opposed to a cookie-cutter application. As a result, each property was given a dedicated texture that allows them to express their difference while retaining the sense of unity as a group. Following the new global brand development, Raffles heritage brands, Long Bar and The Writers Bar were also transformed to support the new era of the Raffles Hotels & Resorts. The brand film was awarded silver prize at the Meetings Industry Marketing Awards in 2013. Photography by Jenny Zarins https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516986266908-DAEMOESQ5CUXX79V1VH2/Raff_brandbook.gif Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525088799939-KO774KPL89DXGUB0HDP9/Raffles+card.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525089584833-JJWJ1IHB4XD438HP7DHT/Raffles+brochure+cover.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516986296482-QBKJZW989I4IPFK7TK71/Raff_brochure.gif Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525203099929-2E9N9Y7CZX1ERMLVCPJC/Raffles+advert.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516986057050-QS5DIDF2R0JO3YITWOKU/Raff_web.gif Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525864439510-CJGQ9K73DFCIE4P3RKD5/Raffles_Siemreap_pool.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525864467808-V1XJZ0OXZJGD6GHHAO2Y/Raffles_Dubai_suite.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516735926072-J7IDSY7188ZWD2Q2O0CE/image-asset.jpeg Raffles Hotels & Resorts - Raffles Brand Film - Full length version https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525864411211-3B21XZ1N8XZZFRDKTQGB/Raffles_guidelines2.JPG Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525201837888-1PVL8RS61XWU5UQAOYN2/Raffles+Long+Bar.JPG Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516211919442-QTYWBPCKIAIGESTKBVEC/Raffles+logo.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525202308120-19CU4CEMPPASD7TAA0K5/Writers+Bar+logo.JPG Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525089243264-W0O5GXK8PLREWM3LKIO1/Raffles+Istanbul+Writers+Bar.jpg Raffles Hotels & Resorts https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516211237186-FJLQNV5WILHFBULITN8Q/Raffles+logo.jpg Raffles Hotels & Resorts https://www.amberarcariel.com/leroyalmonceau-rafflesparis daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525107180343-ULPO92ZEB0IRR8W1MW2R/Royal+Monceau+brochures+large.jpg Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106684933-0OQ7UM99CEX184TEU7U3/Royal+Monceau_stairs.jpg Le Royal Monceau, Raffles Paris Le Royal Monceau, Raffles Paris is a chic and quirky hotel designed by Philipe Starck, but which needed to be seen as part of the Raffles brand. A unique pattern was developed, a new set of images was shot and a collection of brochures was created to showcase the hotel’s individuality and reinforce its place in the Raffles portfolio. Photography by Jenny Zarins https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525107105044-XM9ZNKBQJ59OAXMFZM90/Royal+Monceau+brochures+large.jpg Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106083830-UI49NJSMXRMWO9Q0NAVU/Royal+Monceau+brochures+small.jpg Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106118349-J9VUQPLZ0UZL0ETED6N2/Royal+Monceau+Prive+logo.jpg Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106150108-OVZ9QZ7D832U4T1C0CSA/Royal+Monceau_brochure.gif Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106169151-RWIHUWZY2C4WO6RQ5VQR/Royal+Monceau+event+brochure1.jpg Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106235871-AUKQXUSRPRIQUP43E1YW/Royal+Monceau+event+brochure2.jpg Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106546842-KCTWZ0IXYKK970Q26JPU/Royal+Monceau_restaurant.jpg Le Royal Monceau, Raffles Paris https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525106594497-5G02K7Y7HPGOH4NOJW6A/Royal+Monceau_suite.jpg Le Royal Monceau, Raffles Paris https://www.amberarcariel.com/mythahotelanthology daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516990432553-WRTMHH1VWH2PL2L2IBSB/Mya_logo.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516987034621-EHVUQFSDJXQFARFRK40B/Mya_logo.jpg M y t h a The concept of Mediterranean spirit and hospitality formed the basis for the brand for this new luxury hotel group, whose properties are dotted around the region. The name reflected the rich history and legends of the Mediterranean. The artistic and warm character of the local culture was represented through an expressive, flowing logo and a series of hand drawn paintings. Each painting is owned by a hotel in the group to convey and define its uniqueness. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516645063388-Z9HY2307D8D71ZUAUZOJ/Mya_stationery.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525192393009-U710JCOFAKBWOWGU8LZW/Mya_directory+cover.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516800426928-YEU7V5X2QHFBTCM4RYH8/Mya_logo.jpg M y t h a The brand concept for this luxury hotel group is about Mediterranean spirit and hospitality. The group consists of seven individual hotels all located in Mediterranean region. The name was created to reflect the rich Mediterranean history and the legends.Its logo and the graphic element express calm waves and gentle landscapes of the region. The exquisitely hand painted patterns are created specifically to each hotel for their unique identity.   https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516644623990-NAR2UIVE51I6LHL8LIW2/Mya_bag.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516644659027-H82WLGUK86SQY4NWRC6X/Mya_business+card.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516805309962-ZQNVJZ9TB72ZV7IYDDLT/Mya_web.gif M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516644810122-4485F7WZ30SKP6LDDTKQ/Mya_brochures.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525192680005-0OY0LE37AY42EZ95QRNF/Mya_factsheet+details.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516645180270-7XDAMZPGGSXSYPVLNOWI/Mya_soap+set.jpg M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525191555451-HXUHMMBBZ56P8EJ3RKPG/Mya_directory.gif M y t h a https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516211596419-RG47TA7ETYTCS1JXJ8NV/Raffles+logo.jpg M y t h a https://www.amberarcariel.com/beautybazaar-harveynichols daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516814481513-C1ZEIUT9PKA97W1ZD1QT/BB-logo3.jpg Beauty Bazaar, Harvey Nichols https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516822375612-YPYA8JTFGSKVG8HOI522/BB_facade2.jpg Beauty Bazaar, Harvey Nichols Beauty Bazaar is the new destination venture from Harvey Nichols. The vision was to bring products to make every facet of their clients’ being as beautiful, vivid and compelling as gemstones. Every Facet of Beauty was developed as the concept for this retail brand which was expressed through every element of communication and the environment. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516632827385-OLJAKH8WHIWQVM7FHMPR/BB_poster.jpg Beauty Bazaar, Harvey Nichols https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516632355655-6WTU1CPVNJWJ7U00B46P/BB_video+screen.jpg Beauty Bazaar, Harvey Nichols https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516643363796-JJUJ1QRMY5C3628O886Z/BB_signage.jpg Beauty Bazaar, Harvey Nichols https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516631928213-JLMQEDZYU0CQE0ZFR5B6/BB_bag.jpg Beauty Bazaar, Harvey Nichols https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516814408838-SLBNAN423KJ0VQWNFUPI/BB_items.jpg Beauty Bazaar, Harvey Nichols https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516814438052-J9E97PQVFX9F2DF3EKYA/BB_WOW+logo.jpg Beauty Bazaar, Harvey Nichols https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516822214703-J4T452F27VJJHI6HC53A/WOW_sign.jpg Beauty Bazaar, Harvey Nichols https://www.amberarcariel.com/madeilaislands daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516994903301-QNTEWBF5YFUKSHM515M6/Mad_intro2.jpg Madeira Islands Tourism Board https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516798406075-JZ0LLPGA4YORDF2HOHWB/Mad_film.jpg Madeira Islands Tourism Board BODY. MIND. MADEIRA. was the concept created for the Madeira Islands Tourism Board. It is expressed through a promotional film created using metaphorical human figures that manifest five nature elements; AIR, WATER, FIRE, EARTH and WOOD. The film won ETB Berlin Award for tourism in 2008, Grand Prix award, Werbe Grand Prix XXI and British Photography Award, first prize in 2006. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516971139036-UY51GPABWUBPSKM2XOK4/Mad_air.jpg Madeira Islands Tourism Board Air https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516971184362-P6GYLACLKIF5QLZ34L47/Mad_fire.jpg Madeira Islands Tourism Board Fire https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516731647516-DLPVB8QZ00D4AI5E27NK/Mad_earth.jpg Madeira Islands Tourism Board Earth https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1516971205073-4CPA5EC6Y4DN5WN8UQW0/Mad_water.jpg Madeira Islands Tourism Board Water https://static1.squarespace.com/static/5a5f4ecf8dd0417d72026629/5a623788c83025e142b9e0df/5a6880bc085229535ad56560/1725987464603/ Madeira Islands Tourism Board Film extract, Air version https://static1.squarespace.com/static/5a5f4ecf8dd0417d72026629/5a623788c83025e142b9e0df/5a686bd5652dea23e83e2d0a/1725987488814/ Madeira Islands Tourism Board Film extract, Fire version https://www.amberarcariel.com/home daily 1.0 2025-04-23 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/e3fc310b-4050-4a0c-9edf-d75bc759c106/Raff_intro.JPG HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/0675e0be-65cf-4263-9417-7e51cff20bf3/Mya_logo.jpg HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/8fee6828-7297-42e3-8b4e-d232e7b75b91/Raff_Istanbul_room.jpg HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/12d87a7a-21fd-4ac5-aa9b-7a1d8f5fa3c3/BB-logo3.jpg HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/e321d8dc-7c77-4754-8f01-72f1e008c9f0/Royal+Monceau+brochures+large.jpg HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/a2f03747-a747-4f80-a77b-354bdbc6c358/Raff+spa_logo.jpg HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/69c21646-ad28-4da9-8762-380f525df516/Mad_air2.jpg HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/869d5605-ce4f-4c64-991a-d208713bc7a2/Lavazza+flagship+menus.JPG HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/6c24d964-4cd2-45c3-9f40-a51072f895b7/image-asset.jpeg HOME https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/fbca2969-166f-4e4e-b325-5bef5afbaa75/Amoma+namecard.jpg HOME https://www.amberarcariel.com/lavazza-milano daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1524826445409-MR9HGWRS29BEEMGSM29R/flagship+store_master.jpg Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525349095775-QZTNGZFINUHP8BL8RJEC/Lavazza+flagship+sign.jpg Lavazza Flagship Store Lavazza Flagship Store is the firm’s first ever store. Situated in a prime location in Milan’s city centre, the store reinforces the brand’s premium positioning through a light, airy space and a rich combination of materials. Distinct areas of the store allow customers to explore coffee in unique ways. An Italian coffee bar, a seated cafe area, a roastery and shop provide opportunities to try and buy. Two further counters create completely new experiences: a counter for ’Coffee Design' serves experimental coffee recipes and a 'Slow Coffee’ counter focuses on specially brewed coffees. The in-store collateral design reflects the rich material palette of the interior. It uses elements of this as a coding system to help customers to navigate their journey through the store. https://www.lavazza.it/it/chi-siamo/stores/flagshipstore.html https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525349002475-33CIOR0FQXSCWV8XT1W9/Lavazza+flagship+menus.JPG Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525274150789-2DD28RMSD5S0N3U5P272/Lavazza+flagship+menu1.jpg Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525274172066-HWTKWOQJJYPS3IMRVEG4/Lavazza+flagship+menu2.jpg Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525348966233-O9CKKD4PK2FDZLQZ11A0/Lavazza+flagship+coffee+pack.JPG Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1524821495839-MWLG1W133YCQKQY9G1CA/Flagship+store+4.png Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525272107978-S8M6NMD91EM3HT0TRDYS/Lavazza+flagship+pack+labels.jpg Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525348761688-H5NOR69HXGIL3X6ZGT4D/Lavazza+flagship+bag.jpg Lavazza Flagship Store https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525349038248-8FOF71BVC9AD4ELZXH2T/Lavazza+flagship+interior.jpg Lavazza Flagship Store https://www.amberarcariel.com/rafflesistanbul daily 0.75 2025-10-20 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1524829891906-4O7CG32VT5WETEWP632R/Raff_Istanbul_room.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525203930353-4WQBWLPK9USFCE2Y2483/Raffles_Istanbul_IndoorPool.jpg Raffles Istanbul Raffles Istanbul opened in 2014 – the first hotel to join the group after the new Raffles Hotels & Resorts brand was launched. A distinct pattern and texture was created for the hotel and the new brand style was applied throughout their communication materials and in-hotel collateral. This exercise set the benchmark for how the new brand is implemented into further Raffles properties. Photography by Jenny Zarins https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525090301399-8CZQ9O9N0Q0YJE0WZR82/Raffles+Istanbule+brochure+logo.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525091503076-ZJ3C8G98BPMDTWYMP16L/Raffles+Istanbul+stationery2.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525092111565-SC2O9DUV74TCBLODROWQ/Raff_Istanbul_greeting+card.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525093875932-EP25SFC6TC4NK6FU8E98/Raffles+Istanbul+bags.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1524834903959-U303SFT321GK47TY1NKL/Raff_Istanbul_room+item.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525198003925-T63I6CYW2WJ2SG7SVBIV/Raffles-Istanbul-spread.gif Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525098676035-ED3C7TL88J20XN6Z5DUR/Raffles+Istanbul+event+brochures.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525204496616-J58KJMKA0Q0LLJPRYY4P/Raffles_Istanbul_stairs.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525203822401-JEAX5EFS8H6Q4109TWH1/Raffles_Istanbul_Suite.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525204376171-FKDZ7AAK93SDITF1F1CC/Raffles_Istanbul_balcony2.jpg Raffles Istanbul https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525200033706-AC49KSP1OKMTY65TYRXK/Raff_Istanbul_guidelines.jpg Raffles Istanbul https://www.amberarcariel.com/raffles-spa daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1524838856241-U0VAXH1DO8LT17KTV007/Raff+spa_logo_portrait.jpg Raffles Spa https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525103463256-I6NHN7DS1B35CP0F428O/Raffles+spa_logo3.jpg Raffles Spa Following the new brand positioning of Raffles Hotels & Resorts, Raffles Spa needed a strong identity that could help it to stand alone and add greater value to the group’s offer. The philosophy of the Spa is based around the lotus flower – a powerful symbol of the east. Its natural rhythm, rising from the water at dawn and retreating at dusk inspired a vision of daily revitalisation. This simple and delicate rise and retreat, coupled with raw natural strength, is reflected in a brand that is powerful but beautiful. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525100361439-84QGZ3J2DTL4Y27DRRKR/Raff+spa_brochure.jpg Raffles Spa https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1524838813955-TLQM4V0B6XMJPPSL8MGR/Raff_Spa_brochure-for-gif.gif Raffles Spa https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1524838879427-9E179EYYBMYGGVU91230/Raff+spa_bags.jpg Raffles Spa https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1525100737113-22LYCWWPLZ7AZ7FEA0M4/Raffles+Spa_voucher.jpg Raffles Spa https://www.amberarcariel.com/amoma daily 0.75 2025-04-15 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617043261767-0W9UA8C42K7EX4PEC88I/image-asset.jpeg Amoma https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617043261767-0W9UA8C42K7EX4PEC88I/image-asset.jpeg Amoma https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1615822956569-Q4L92Y46OPM10M0TIMDB/website2_macbook.jpg Amoma Amoma is created for a high-end serviced apartment in a premium location in Tokyo. The brand concept is originated from a philosophical understanding of space ‘Ma’ in traditional Japanese culture that praises the lingering in time and the margins in space. Japanese tradition perceives architecture as ‘happening’, instead of solid objects. At Amoma, boarders are changeable, indoor and outdoor, being secluded and being in the centre of the city. Minimal and serene space invites residents’ individual interpretation and allow them to create one’s own time and space. Inspired by this Japanese philosophy the visual language is clean, modern and distinctive. The mark is created to represent the simplicity and flexibility. Its extended use as a graphic device playfully reconfigures the boarders; a direct reference to the philosophy of Ma. The materiality uses transparency to alter the perception of spaces. From the concept to the brand expression, Amoma’s coherent approach serves to clearly differentiate the brand from its competitors. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1615203350733-D9C7C3HBIV2ZTWDLI32Y/Amoma+namecard.jpg Amoma https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1615822941543-JRG90ZUSX4LB7Y7GKTCK/website1_macbook.jpg Amoma https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1615287114329-ANZ5CRDQASYTOYAKBOS7/stationery.jpg Amoma https://www.amberarcariel.com/joonze daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617127257605-25YS5XGNLW7JQ207MYUM/image-asset.jpeg Joonze Joonze is a brand created for an online platform that enables travellers to personalise their own travel experiences. Joonze is a personal concierge. Its technology ensures to match choices relevant to each person’s preferences with a seamless and simple process. Joonze also helps to connect local community with travellers, suggesting local tips and hidden gems that make every experience unique and memorable. The identity is created to reflect their extensive range of offers. Colourful blocks are introduced as building blocks for shaping the experience. They function as a guide to easily navigate through the process. Joonze’s friendly and warm personality is expressed in the signature style logotype and the tone of voice. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617127257605-25YS5XGNLW7JQ207MYUM/image-asset.jpeg Joonze Joonze is a brand created for an online platform that enables travellers to personalise their own travel experiences. Joonze is a personal concierge. Its technology ensures to match choices relevant to each person’s preferences with a seamless and simple process. Joonze also helps to connect local community with travellers, suggesting local tips and hidden gems that make every experience unique and memorable. The identity is created to reflect their extensive range of offers. Colourful blocks are introduced as building blocks for shaping the experience. They function as a guide to easily navigate through the process. Joonze’s friendly and warm personality is expressed in the signature style logotype and the tone of voice. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617042980439-ZGNAGIVKJW5JHNHLC0W6/Joonze+business+card.jpg Joonze https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617279529973-XN63PRLSB1ZVMUFBCGVJ/Joonze+iPad1.jpg Joonze https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617279543672-XCIEFHCD1CJOIMPDQRJC/Joonze+iPad3.jpg Joonze https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1617279537357-025BWA09M0BDPPENV7N3/Joonze+iPad2.jpg Joonze https://www.amberarcariel.com/nomado daily 0.75 2025-07-23 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/f5c03cf3-f1c0-4cce-8b55-d6444c2efb36/Nomado+card.jpg Nomado https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1753269465916-197ZP6T64Y7GZIGK8HK2/Comp+1_2.gif Nomado This branding project was developed for Nomado, a curated lifestyle shop in Tokyo whose name plays on the Japanese pronunciation of "nomad." Reflecting this concept, the store embraces fluidity and seasonality, offering an ever-evolving selection of items—from fashion and interior goods to books. Celebrating art, design and photography, Nomado is shaped by the discerning eye of its curator, with no fixed merchandising formula. To express this playful, adaptable spirit, the branding centres around a whimsical illustration. The visual identity and printed materials are intentionally kept minimal—monotone, clean and understated to allow the constantly shifting content to take centre stage. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1753267185885-9IAEFR2TUMRIH22OOVAS/image-asset.jpeg Nomado https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1753278969195-SO1774E1ICOX974WAF2F/Photo+card.jpg Nomado Each season, selected artists are invited to showcase their work, which is thoughtfully integrated into the shop’s merchandising displays. https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1753271970796-EQ4XKFRNT5F93NAWD0O5/Tote+bag.jpg Nomado https://www.amberarcariel.com/about daily 0.75 2024-09-10 https://images.squarespace-cdn.com/content/v1/5a5f4ecf8dd0417d72026629/1519676977029-B8RR8MHRO59ZHR671S4B/Intro.gif About https://www.amberarcariel.com/read-me daily 0.75 2024-09-10