This branding project was developed for Nomado, a curated lifestyle shop in Tokyo whose name plays on the Japanese pronunciation of "nomad." Reflecting this concept, the store embraces fluidity and seasonality, offering an ever-evolving selection of items—from fashion and interior goods to books. Celebrating art, design and photography, Nomado is shaped by the discerning eye of its curator, with no fixed merchandising formula.

To express this playful, adaptable spirit, the branding centres around a whimsical illustration. The visual identity and printed materials are intentionally kept minimal—monotone, clean and understated to allow the constantly shifting content to take centre stage.

Each season, selected artists are invited to showcase their work, which is thoughtfully integrated into the shop’s merchandising displays.